DBA alumnus Russell Zwanka published a book on marketing titled So, how do I do this Marketing thing? Released in December 2018, the book “was developed to cover the human side of marketing, business, and life” and it “combines the best of advice and tips garnered over a lifetime of customer connectivity, engagement, selling, merchandising, marketing, and advertising.” Learn more and purchase a copy here.
More news from ISM
ISM DBA Student Launches Greentist – A New Platform for Sustainable Living
Apr 09, 2025
in News from ISM
We are proud to announce the launch of Greentist, an innovative social sustainability platform founded by one of our DBA students,…
ISM IEMBA Alumnus Interviewed on the Role of Discipline in Entrepreneurial Success
Nov 05, 2024
in News from ISM
ISM MBA alumnus John M. Laviter, founder of Northpoint Asset Management, Inc., was interviewed about how the discipline instilled…
ISM Professor Publishes Article on AI and the Future of Marketing
Oct 09, 2024
in News from ISM
Dr. Ivo Pezzuto, professor of Global Economics at ISM, has published an article on AI and the future of marketing based on an…
